2025

The Last Word: Promoting Prescribing Qualifications for Aesthetic Nurses

Nurse prescriber Michelle Pickering argues that prescribing qualifications are essential for aesthetic nurses The history of nurse education in the UK is deeply rooted in the establishment of the NHS in 1948.1 It was primarily designed to meet the immediate …

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Advertising Weight-Loss Injections in Aesthetic Practice

A look at the advertising rules surrounding weight loss injections and other prescription-only medicines Since the start of this year, the Advertising Standards Authority (ASA) has acted against nine advertisers who, against the law and the ASA rules, were seen …

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Reshaping Marketing into Meaningful Connections

Advertising specialist Nick Jekyll explores how to effectively market your brand or clinic In medical aesthetics, brands understandably prioritise safety, efficacy and scientific credibility in their marketing. However, this focus often leads to a clinical conformity, characterised by sterile visuals, …

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Practical Strategies for Retaining Staff in Aesthetics Clinics

Head of engagement and relations Katie Hughes-Dawkins discusses practical strategies for improving staff retention and driving clinic growth In recent months, many specialty colleagues have reached out to me with the same concerns; “We can’t find therapists,” “Do you know …

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